Comments on: Recipe for Success… http://sandihurstwines.co.nz/recipe-for-success/ Mon, 30 Aug 2010 22:43:26 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Kirk http://sandihurstwines.co.nz/recipe-for-success/#comment-46 Kirk Sun, 07 Mar 2010 19:50:13 +0000 http://sandihurstwines.co.nz/?p=925#comment-46 Andrew - agreed, but then again I certainly dont know what half the preservative numbers on food items mean either! Hennie - yes education of the masses, the big companies like Pernod Ricard will surely come to the fore there Andrew – agreed, but then again I certainly dont know what half the preservative numbers on food items mean either!

Hennie – yes education of the masses, the big companies like Pernod Ricard will surely come to the fore there

]]> By: Hennie http://sandihurstwines.co.nz/recipe-for-success/#comment-42 Hennie Fri, 05 Mar 2010 22:54:21 +0000 http://sandihurstwines.co.nz/?p=925#comment-42 Also reckon it will come. Sooner rather than later as well and one more complication when addressing export of wine and international variation in label requirements. Education is the key - the how is problematic because it is easy enough on a website or at the cellar door. But what percentage of consumers have interaction with wine producers at those two levels? Also reckon it will come. Sooner rather than later as well and one more complication when addressing export of wine and international variation in label requirements.
Education is the key – the how is problematic because it is easy enough on a website or at the cellar door. But what percentage of consumers have interaction with wine producers at those two levels?

]]> By: Andrew - Castro Martin, Spain http://sandihurstwines.co.nz/recipe-for-success/#comment-40 Andrew - Castro Martin, Spain Fri, 05 Mar 2010 07:49:33 +0000 http://sandihurstwines.co.nz/?p=925#comment-40 Strangely I have just been mentioning wine labelling on our own site, but more related to disclosure of the grape varieties used. Whilst I have no objection to listing all the contents, without a bit of consumer education, it could be quite worrying to them. For example, when you see sulphur dioxide and tartaric acid listed, it doesn't sound very enticing, and does the average man in the street have any idea what 25ppm free SO2 means? Look at the example of tartrate crystals - in the trade we know that they are natural and harmless, but if there is a possibility that they might appear, then producers often include an explanation on the back label. Consumer education is the key, after all, we don't want to scare them off! Strangely I have just been mentioning wine labelling on our own site, but more related to disclosure of the grape varieties used.
Whilst I have no objection to listing all the contents, without a bit of consumer education, it could be quite worrying to them.
For example, when you see sulphur dioxide and tartaric acid listed, it doesn’t sound very enticing, and does the average man in the street have any idea what 25ppm free SO2 means?
Look at the example of tartrate crystals – in the trade we know that they are natural and harmless, but if there is a possibility that they might appear, then producers often include an explanation on the back label.
Consumer education is the key, after all, we don’t want to scare them off!

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